23th

Nurture/Promotional

Hook: “You aren’t [getting specific desired result] because you [need to/haven’t/aren’t] [insert what they should be doing]”

Caption: Here’s why [action from above] isn’t working

1-2 lines relating to your audience’s struggle/what they’re doing wrong

You should be [insert specific action they should be doing from above] instead and here’s why

2-5 lines about why they should be doing specific action

Ready to [get started/start seeing specific results]?

CTA

24th

Text on screen: Where are the (target audience) who want to (specific dream/goal related to your product/service)

Caption: this one’s for you

I used to be you

[Desperately wanting/needing/hoping] for [insert a specific goal/desire/dream] but not doing anything about it

It wasn’t until I [specific turning point that made you change your situation/stop struggling] that I decided to get serious about [reaching goal/achieving dream]

I [insert what change you made/step you took to start your journey to achieve your dream]

And now, I’m here to help you do the same

Ready to finally [achieve dream/goal]?

CTA

25th

Hook: Things that are normalized in (your niche) but shouldn’t be

After 2 seconds, list 3 things on screen

Caption: Let’s be done

3 lines listing those three things and why they shouldn’t be normalized

Here’s what we SHOULD be normalizing instead

List 2-3 things that should be normalized in your niche but aren’t

Ready to learn how to [insert one of the things that should be normalized]?

CTA

26th

Text on screen: Reminder: staying positive doesn’t mean you have to be happy all the time. It means, that even on the hard days, you know that there are better ones coming

Caption: stay the course

1-2 lines relating to your audience’s struggle during the hard days

Inspire them to keep going and that better days are coming soon

CTA

27th

Hook: One day you’re (insert specific struggle you had related to your niche)

And the next you’re (insert transformation or where you are now in your business)

Caption: I never thought I’d be here

1-2 lines talking about what you used to struggle with

____ [months/years] ago I decided to [insert what you changed/started doing differently] and I’ll never be the same

2-3 lines talking about your transformation and what you’ve learned along the way

Ready to [achieve specific outcome] too?

CTA

28th

Text on screen: One year from now, I want to look back and say, “wow, I really believed in myself and it worked”

Caption: Thank you for never giving up on us

I can see it now

All the things I’m dreaming of now will be a reality next year

And it will all be because I never stopped believing in myself and never gave up

If you’re going through it right now, just know that you were made for this.

Your future self is telling you that it all works out for you, you just have to keep the faith

CTA

29th

Hook: If you can (something your audience does everyday that they hate/shouldn’t do) you can (something your audience should do instead that’s better)

Example: If you can burn yourself out posting 3x/day, everyday and gain 5 followers a week, you can post 5x/week and gain 3x that without overworking yourself

Caption: The ultimate dream

I know this soonds too good to be true, but I’m saving you some serious [money/headache/stress/etc]

1-2 lines relating to the thing they’re doing everyday that they shouldn’t

Those days are over

2-3 lines about why they should do things your way instead and see better results

Ready to [achieve better outcome] this month?

CTA