Monday 16

Nurture/Promotional

Hook: “Stop [insert a specific action your audience is doing that isn’t working] and start [insert specific action they SHOULD be doing to get the results they want] instead”

Caption: Here’s why [action from above] isn’t working

1-2 lines relating to your audience’s struggle/what they’re doing wrong

You should be [insert specific action they should be doing from above] instead and here’s why

2-5 lines about why they should be doing specific action

Ready to [get started/start seeing specific results]?

CTA

Tuesday 17

Growth

Hook: “It might take 6 more months, it might take 2 more years, but you’re going to make it. You’re going to get exactly where you want to be”

Caption: Are you ready?

2-3 lines relating to your audience and give them some inspiration

CTA

Wednesday 18

Nurture/Promotional

Hook: “POV: You’re [insert 3 specific struggles your audience is going through right now] and you find my account

Caption: I got you

1-2 lines relating to your audience’s struggles

I’m here to help you [insert dreams/goals/desires of your audience]

2-5 lines how you can help your audience reach their goals

Ready to [get started/start seeing specific results/let me show you how]?

CTA

Thursday 19

Nurture/Promotional

Hook: “Me checking to see if I [insert what your audience does immediately after doing something to reach a goal/outcome] only to see that I [insert disappointing result they got]

Ex: Me checking to see if the reel I just posted 5 minutes ago went viral yet only to see that it has 0 views and one like from me

Caption: This didn’t go as planned…

1-2 lines relating to your audience’s struggle/what they’re doing wrong

Here’s how to get [insert the results your audience wants]

2-5 lines about they need to do to get better results

Ready to [get started/start seeing specific results]?

CTA

Friday 20

Growth

Hook: “Do it scared, do it tired, do it broke, do it alone, do it messy, but do it anyway. Because we think we have forever to chase our dreams but today is really all we have and you’ll never get it back”

Caption: Like Nike says, just do it

2-3 lines relating to your audience and give them some inspiration to just do it

CTA

Saturday 21

Nurture/Promotional

Hook: “Unpopular opinion: [insert unpopular opinion that most people in your niche believe]

Caption: Here’s what you REALLY need to know

1-2 lines relating to the common belief your audience follows

What if I told you [that’s not true/there’s a better way/there’s a simpler way] to [insert goal your audience wants to achieve]

2-5 lines on what that better/simpler way is

Ready to [get started/start seeing specific results/let me show you how]?

CTA

Sunday 22

Growth

Hook: “Look at you out here making it. Figuring things out as you go. Pushing through fear. Pushing through anxiety. Learning from your mistakes. It’s not always easy. It doesn’t always feel like you’re making progress. But you’re doing it. ”

Caption: And you should be so proud

2-3 lines relating to your audience and give them some inspiration and let them know where their hard work has gotten them

CTA