3. Creating Your Script (in-depth)

Ready to write your script? I'm breaking it down. 

INTRO VIDEO TEMPLATE SCRIPT CAN BE DOWNLOADED VIA THE TOP LEFT BUTTON.

How to use? 

I have added in opening lines and sentences for you to utilise in your video. Simply go and fill in the blanks that pertain to your business. 

Be sure to have already written down the ‘needs’ and ‘problems’ of your niche. You are going to use these keywords and sentences. 

*We’re going to aim for a 45 second to 1 minute video.

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INTRODUCTORY OPENING LINES. CHOOSE ONE OF THESE.

OPTION ONE [If you’re still relatively new]

My name is [your name] and I run a [what your business is] for [your target audience] . [Business name] is about [the ONE problem you are solving for this audience].

E.g. 

My name is Brianna and I run online dance classes for women who lead super busy lives and feel they don’t have time to workout. Brianna Dance is all about helping you get a fun, quick and easy workout, keeping you fit and healthy without having to leave your home.

OPTION TWO [if you haven’t launched yet] 

My name is [your name] and I’m about to launch a [what your business is] for [target audience]. [Business name] is about [the ONE problem you are solving for niche]. 

E.g. 

My name is Samantha and I’m about to launch a custom online sticker store for entrepreneurs who love to be organised. StickerLove helps you keep your office and desk organised and can be tailored to match your brand aesthetic. 

OPTION THREE [you’ve been operating for a while] 

[Number] years/months I started a [what your business is] for [target audience]. [Business name] is about [the ONE problem you are solving for niche]. 

E.g. 

1 year ago I started an online clothing store for petite women in Australia. PetiteLuxe is about helping shorter ladies save time finding clothes that are fashionable and actually fit properly. 

NOW WRITE YOUR INTRO

THE BODY: EXPLAINING HOW YOU HELP SOLVE THEIR PROBLEM. 

In this section I want you to think of max. THREE points of your business that explains HOW you’re actually solving the problem you said in the sentence above. 

Ideally your sentences should follow a simple structure of [what you are providing] and then finishing with [how it adds value]. I would also advise to think of any objections that someone might have and answer them in this section.

REMEMBER it’s about what your niche would find valuable and helpful.

I’m going to continue with the examples I’ve done above to give you an idea of how it can work for your business.

EXAMPLE ONE - Online Dance Classes

My name is Brianna and I run online dance classes for women who lead super busy lives and feel they don’t have time to workout. Brianna Dance is all about helping you get a fun, quick and easy workout, keeping you fit and healthy without having to leave your home.

Each week I run a quick 30 minute high intensity dance class [the what] to get your heart pumping to burn those calories in a short amount of time [the value], whilst still having fun.

The dances are super easy to learn and we always choose the latest pop music for you to dance too! [answering a potential objection]

Time goes by so quickly and before you know it you have completed your workout for the day! [going back to the main value point]

EXAMPLE TWO - Custom Online Sticker Store

My name is Samantha and I’m about to launch a custom online sticker store for entrepreneurs who love to be organised. StickerLove helps keep your office and desk organised and can be tailored to match your brand aesthetic. 

This includes labels and decorative designs that specifically match your unique look and style [the what]. You’ll love working at your desk knowing everything matches and is organised, giving you the motivation to achieve your business goals [the value].

EXAMPLE THREE - Petite Clothing Store

1 year ago I started an online clothing store for petite women in Australia. PetiteLuxe is about helping shorter ladies save time finding clothes that are fashionable and actually fit properly. 

Say goodbye to pants that get dirty cause they touch the floor or weirdly positioned tops that don’t fit your torso [the what]. The clothes I make are tailored for petite women [the what], giving you the confidence to wear whatever you want. [the value]

NOW WRITE YOUR BODY

THE ENDING: SOCIAL PROOF & THE REASON WHY YOU’RE DOING THIS 

Now we end on some social proof and a nice closing reason on why this is important to you and why you’re so passionate about this business and helping this niche. 

Throughout the video you want to be showing social proof in forms of video, but we are also going to call this out here.

**if you need to have credentials then I would recommend to list your experience first then move onto the sentence I provided (i.e. a degree in psychology) 

OPTION 1

[Business name] has helped so many [target market] achieve [what did you help them do/value]. The feedback I’ve received pushes me to work harder to ensure [value again]. I absolutely love what I do and will continue to help [solving problem].

EXAMPLE - Online Dance Classes

Brianna Dance has helped so many working women achieve their fitness goals. The feedback I’ve received pushes me to work harder to ensure the classes I provide are quick, easy and fun. I love what I do and I will continue to help women fit an awesome workout into their busy schedule. 

EXAMPLE TWO - Custom Online Sticker Store

StickerLove has helped so many entrepreneurs create their dream office space. The feedback I’ve received pushes me to work harder to ensure your working area is organised and on brand. I absolutely love what I do and will continue to help entrepreneurs everywhere achieve their business goals. 

EXAMPLE THREE - Petite Clothing Store

PetiteLuxe has helped so many petite women feel confident. The feedback I’ve received pushes me to work harder to ensure you can easily find fashionable clothing that fits you. I absolutely love what I do and will continue to help petite ladies everywhere feel fashionable, comfortable and confident.

NOW WRITE YOUR ENDING

COMPLETED SCRIPTS FOR EACH EXAMPLE… 

My name is Brianna and I run online dance classes for women who lead super busy lives and feel they don’t have time to workout. Brianna Dance is all about helping you get a fun, quick and easy workout, keeping you fit and healthy without having to leave your home.

Each week I run a quick 30 minute high intensity dance class to get your heart pumping to burn those calories in a short amount of time, whilst still having fun.

The dances are super easy to learn and we always choose the latest pop music for you to dance too. Time goes by so quickly and before you know it you have completed your workout for the day. 

Brianna Dance has helped so many working women achieve their fitness goals. The feedback I’ve received pushes me to work harder to ensure the classes I provide are quick, easy and fun. I love what I do and I will continue to help women fit an awesome workout into their busy schedule. 

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My name is Samantha and I’m about to launch a custom online sticker store for entrepreneurs who love to be organised. StickerLove helps create your dream office space and can be tailored to match your brand aesthetic. 

This includes labels and decorative designs that specifically match your unique look and style. You’ll love working at your desk knowing everything matches and is organised, giving you the motivation to achieve your business goals.

StickerLove has helped so many entrepreneurs create their dream office. The feedback I’ve received pushes me to work harder to ensure your working area is organised and on-brand. I absolutely love what I do and will continue to help entrepreneurs everywhere achieve their business goals. 

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1 year ago I started an online clothing store for petite women in Australia. PetiteLuxe is about helping shorter ladies save time finding clothes that are fashionable and actually fit properly. 

Say goodbye to pants that get dirty cause they touch the floor or weirdly positioned tops that don’t fit your torso. The clothes I make are tailored for petite women, giving you the confidence to wear whatever you want. 

PetiteLuxe has helped so many ladies feel confident. The feedback I’ve received pushes me to work harder to ensure you can easily find fashionable clothing that fits you. I absolutely love what I do and will continue to help petite ladies everywhere feel fashionable, comfortable and confident.